THE POWER OF EMOTIONS
Emotional Power is the union of two words that represent the synthesis of two primordial elements on which our life is based:
- the first are the emotions that influence and even govern our minds at every moment of our existence.
- the second is the power that derives from the need to communicate and attract our fellow human beings to us through ethical and effective communication: this is the most correct definition of Persuasion.
Knowing how to use these two tools correctly and ethically is a source of power and freedom
- To Persuade means: “gently attract to himself – gently bring to himself
- Emotion, on the other hand, derives from “ex-movere” that is, from “move out” and is the word that represents the engine of our oldest brain, the basis of our actions.
Emotional Power unites the ability to be persuasive with the power to recognize, use and communicate emotions in a new way… to speak to the “Heart of the Brain”.
It is indispensable for everyone, both in private and working life, because it improves relationships with others and increases the ability to be said yes.
Emotional Power is the result of more than 10 years of research and experience on the field and has created a unique and innovative Me.To.Do.® for the practical use of emotions in communication.